Local Businesses Working Together for a Common Goal
The core purpose of the Lion's Share Network (LSN) is to bring together local businesses for a common goal -- mutual success. In this focus we provide a forum for which our members can build relationships and develop skills that they may not have experienced without being a part of our organization. To have a richer life, professionally and personally by embracing the spirit of community.
Lion's Share Referral Groups are passionate about networking and connecting you with the right professionals to grow your business. LSN Referral Network was created in 2015 out of Chino, California. LSN Referral Network includes weekly meetings with your chapter, training programs, business development, and most importantly, quality business relationships. Just in our infancy, individual chapters will become the heart of LSN Referral Networks and promote an environment for regular networking, building strategic partnerships, and promoting your business on a local level. Each chapter will be comprised of business owners, just like yourself, who desire to support and grow their businesses together. Due to our unique program where everyone benefits, each of our chapters will be non-category exclusive in nature.
Lion's Share Network sponsors, facilitates, and attends a variety of local business referral networks. We believe that developing strategic partnerships with other local entrepreneurs is essential to enhancing everyone's bottom line.
Most of these networking opportunities have Meetup groups associated with them. Signing up and joining these meetup groups are optional. However, if you are interested in attending one or more, please consider both on that particular meetup group as well as calling Michael @ Lion's Share Network. When you call to reserve your 1st time attendance, you will be entitled to a *FREE meal at that particular meetup.
Be sure to call or check the Lion's Share Network Events Calendar to ensure the meeting is still scheduled, as meetings may be subject to seasonal closure!
*offer is subject to availability and limited to first time attendees only.
Monday Lunch -- 11:30am
Tuesday Breakfast -- 8:45am
Tuesday Lunch -- 11:30am
Thursday Breakfast -- 8:15am
In addition to our regular networking meetings, LSN Networkers are encouraged to meet one-on-one with other members to get to know each other on a deeper level. LSN's Referral Network also provides regular business development training, as well as seasonal events, where keynote speakers and coaches challenge you to go to the next level with your business. LSN Referral Network helps you exponentially expand your sphere of influence and grow your business referrals.
What is networking? Does it give you a good feeling? Does it energize you? Like most everything, to become good at something requires a bit of understanding and effort on your part.
Here are a couple of secrets:
- Networking means getting out of your comfort zone and going up to meet a new person.
- Networking means asking people questions to learn more about their business.
Networking is also about:
- finding personal connections,
- common thoughts or ideas that will build a relationship with this person,
- working together to develop ways to support each other
- finding meaningful ways of referring them to people that you know, who may need their services.
Relationship Marketing takes networking to a whole new level. Relationship Marketing is a big part of the Lion's Share Network (LSN) business model. LSN goes beyond building traditional business to consumer relationships. We also strive to connect local business owners in a way that fosters the development of meaningful networking relationships. In this model we are building local network teams where everyone involved achieves more than they could accomplish as individual entities.
Relationship marketing is about forming long-term relationships with business partners and customers. Rather than trying to encourage a one-time sale, relationship marketing tries to foster customer loyalty by providing exemplary products and services. This is different than most normal advertising practices that focus on a single transaction; watch ad A and buy product B. Relationship marketing, by contrast, is usually not linked to a single product or offer. It involves a company refining the way they do business in order to maximize the value of that relationship for the customer.
Relationship Marketing Tips
- Engage with local business-business networking groups
- Conduct regular polls and surveys to solicit feedback from customers.
- Respect that feedback and incorporate it into the company's business practices.
- Use any and all social media outlets to connect with customers and prospects.
- Use clear policies to dictate how all company employees should interact with customers in both positive and negative situations.
- Leverage the value of warm leads – customers who have already expressed an interest in the company.
- Have a comprehensive customer relationship management strategy.
- Stay on the cutting edge of product offerings.
- Do not sacrifice quality for innovativeness.
- Make an effort to inform customers amd networking partners how much they are appreciated.
Technology also plays an important role in relationship marketing. The Internet has made it easier for companies to track, store, analyze and then utilize vast amounts of information about customers. Customers are offered personalized ads, special deals, and expedited service as a token of appreciation for their loyalty.
Social media sites allow business to engage their network of customers and networking partners in an informal and ongoing way. In the past, it would have been impossible to keep useful records about every single client, but technology makes it easy for companies to automate their marketing efforts.
Branding is the final component of relationship marketing. A company can form a long-term relationship with a client if that client feels like the brand they purchase reflects a high level of value and identity. Customers are less inclined to switch to a different brand if they think that switch makes a statement about their identity.